Writing Ads That Sell The general rule-of-thumb here is to keep it simple and short. This is where a complete marketing plan comes into play. Almost 80% of homes are rented by people who currently live or work in the area. In addition to the internet, these renters check the real estate section of the local newspapers and they read flyers posted at the local supermarket. This is where a complete marketing plan comes into play. The general rule-of-thumb here is to keep it simple and short. Stay with the main facts and features (number of bathroom and bedrooms, close to schools, etc.) and remember to keep descriptions short and concise. Using one marketing method to back-up another is effective and efficient use of your marketing budget. More bang for the Buck!
Research other listings for attention grabbing headlines like "Below Market Price" or "Close to Schools and Shops" to get that initial response. Then, follow the tips below and you'll be on your way to selling your property fast.
Your effective ad should have three primary sections;
An Attention grabbing headline.
Key features and highlights.
A closing statement that motivates a potential renter to make the call.
1. Headline. Find something that's unique to your property and peaks the initial interest to read or look further. Headlines even have different categories, choose one that best describes the positive points of your property. Capitalize only the first letter for more effectiveness.
Use terms like (sorted by category);
Change Your Life!
Close to Schools and Shopping
Buy a lifestyle!
Room to Romp
Close to Lake
The Sound of Silence
Tucked Away Retreat
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