mls.ca website is now REALTOR.ca
Jarek Bucholc

mls.ca website is now REALTOR.ca

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Jarek Bucholc  
 
October , 2008 -- Moving day has arrived, which means the mls.ca website is now REALTOR.ca. As a result of two years of study and re-design, the site has evolved into a portal providing consumer access to all of the public web sites operated on behalf of REALTORS®.

The re-branding of the website was recommended by a task force of The Canadian Real Estate Association, and approved by the membership at the CREA Fall Assembly in 2007. While the site is re-branded, the old address - http://www.mls.ca/ - will not disappear. CREA will maintain ownership of the old URL, and consumers using it or referring to bookmarks will be automatically re-directed to the new site.

"CREA and the MTC certainly recognize the marketing importance of the existing web site" says CREA President Calvin Lindberg."We want to make sure the changes are not detrimental to the fact the existing http://www.mls.ca/ is a popular real estate web site in Canada." {sidebar id=1}

According to Comscore, an independent internet use auditing company, there were an average of almost 3 million unique visitors a month on the existing site throughout 2007. In the latest CREA membership survey, more than 80 per cent of REALTORS® said the website was their primary marketing tool for a listing.

Some new features were also added to REALTOR.ca when it launched on October 2nd. All of the existing features from mls.ca moved, but interactive mapping and more material promoting REALTOR® value were introduced with the launch of the new site. The interactive mapping technology is provided using Microsoft Virtual Earth technology, and includes both mapping and "true view".

Visitors can search for properties using the existing detailed Advance Search, a new "Quick Search", or by using the interactive mapping to select the specific area or neighbourhood their interested in.

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